Digital infrastructure that scales, converts, andviolates HIPAAprotects HIPAA.
Built by a 23-year healthcare IT veteran who's watched too many specialty practices burn ad budgets on slow, non-compliant sites. I am not just another web agency. I engineer the infrastructure that makes your digital presence fast, HIPAA-clean, and profitable.
Three things most agencies get wrong
Speed that lowers ad costs
Google rewards fast pages with lower CPC and higher Quality Scores. WordPress sites typically score 40–60. Mine ship at 100. That's a 20–40% drop in your paid ad spend over the same conversion volume.
HIPAA-aware from line one
Most agencies install Google Tag Manager and call it done. That's a Notice of Privacy Practices violation if your forms touch PHI. I architect tracking so marketing data flows safely and PHI never leaves your control.
Built once, edited everywhere
50-page WordPress sites mean 50 places to update a phone number. My architecture ensures a single change propagates across every page in seconds. That's how the time you pay me amortizes over years.
Your analytics are probably a HIPAA violation. Here's how to tell.
In December 2022, the HHS Office for Civil Rights issued specific guidance: third-party tracking technologies on healthcare websites that capture or transmit protected health information require Business Associate Agreements.
Google has publicly stated they will not sign a BAA for Google Analytics or Tag Manager. Meta will not sign one for the Facebook Pixel. If you are running Google or Meta ads for high-ticket procedures (spine, plastics, orthopedics), your pixel tracking is actively putting you at risk.
WordPress isn't the safe choice anymore
In 2026, picking a legacy database CMS for a new surgical practice site means accepting compounding costs that don't show up in the initial quote.
The Modern Stack
- HostingGlobal CDN, near-zero cost
- Plugin licensing$0, nothing to renew
- SecurityZero server-side attack surface
- Performance100 Lighthouse by default
- HIPAA trackingControlled strictly at the source
The WordPress Tax
- Hosting$30–$200/mo managed hosting
- Plugin licensing$500–$2,000/yr in plugins
- SecurityMonthly patches, frequent breaks
- Performance40–60 Lighthouse out of the box
- HIPAA trackingEvery plugin is a PHI risk
Ready to stop paying the WordPress tax?
Book a Strategy Consult →Two platforms. Both live. Both at 100.
Not mockups. Not case studies. Running platforms built on the same architecture deployed for clients. Request a demo and we'll walk through it together.
PracticeEdge
A complete surgical practice website framework built for spine, adaptable to orthopedics and plastics. Conditions, procedures, doctor profiles, intake forms, and paid ad landing pages — all in one architecture that ships at 100/100 Lighthouse out of the box.
- 100/100 Lighthouse — Performance, Accessibility, SEO, Best Practices
- Mega-navigation with conditions × procedures content matrix
- Multi-surgeon profiles with schema.org MedicalOrganization markup
- HIPAA-aware forms and CTA architecture
- Campaign landing pages built into the framework
Spine Outcomes
A clinical journal publishing platform for surgical practices that want to own their outcomes narrative. Publish case reports, procedure guides, and recovery resources under your brand — positioning your surgeons as published authors in their specialty.
- Multi-author clinical publishing with surgeon byline attribution
- Case report + procedure guide + condition guide architecture
- Schema.org MedicalStudy and Article structured data
- AEO-structured content for AI search and featured snippet visibility
- Academic register — designed for referring physicians, not just patients
I don't just build websites. I engineer measurable outcomes.
Strategic Advisory
- Audit ad-spend waste tied to slow legacy infrastructure
- Identify Google Tag Manager / Analytics exposure
- Plot condition × procedure topical AEO/SEO maps
- Provide actionable blueprints for your existing dev team
Compliance Architecture
- Design HIPAA/OCR-compliant tracking pipelines
- Server-side conversion tracking relays
- Privacy-respecting analytics implementation
- Compliance auditor documentation
Custom Implementation
- Custom-coded, high-performance marketing sites built on decoupled frameworks
- 100/100 Lighthouse scores guaranteed in writing
- Dedicated, campaign-specific paid ad funnels
- Schema markup built-in natively
Backend Integrations
- HIPAA-compliant intake pipelines and forms
- CRM integrations (HubSpot, Salesforce Health Cloud)
- Lead-routing automation to internal staff
- Secure data flow from edge to database
Inside the industry since before digital marketing was a department
For over 23 years I've worked at the intersection of IT and surgical healthcare — ambulatory surgery centers, spine surgery practices, and the server infrastructure behind them.
I ran practice PPC campaigns with my own hands. I built the backend tools that fed the CRMs. I've watched the migration from print, to heavy databases, to the lean flat-file tools we use today.
Practices don't need heavier websites. They need smarter, faster, independent infrastructure that turns ad spend into consultations.
- 23+ years healthcare IT Ambulatory and spine operations
- HIPAA & Compliance Literate at the technical implementation layer
- Custom backend systems Lead routing and CRM pipelines
- Modern tech stack Purpose-built edge frameworks, headless architecture, and privacy-first analytics pipelines tailored to your specific compliance needs
How an engagement actually works
From initial audit to production launch. No project managers, no ticket queues — just a clear sequence with deliverables you sign off on.
Let's diagnose the infrastructure running your practice
Schedule an initial 30-minute consultation to evaluate your current stack, highlight exposures, and discuss architectural solutions.